Get the Jojo look with Revlon’s ColorStay Eyeliner Pencil

Everyone has their own signature look, including celebrities – sure they get glamorized for red carpets, but for everyday life it’s all about what makes them most confident. For example, Joanna Gaines (van Fixer upper fame) may be the queen of lofty design, but for her favorite makeup look she relies on a drugstore classic: Revlon. You’ll rarely see Joanna without her iconic eyeliner, the Revlon ColorStay Pencil Eyeliner with built-in sharpener. She’s raved about this product in tons of interviews, and in a blog on her site,, she even described it as “my tried-and-true favorite.”

Gaines has been using this product since she was a teenager (!), and it’s good enough that she’s stayed true ever since. Joanna says, “I’m always scared; you never know if one day they’ll decide to change it, so I’m always like, ‘Should I just buy the whole line?’ Because I have no other option.” And don’t we all have our favourites?

Joanna’s eyeliner really accentuates the positive in her already beautiful looks. (Photo: Getty)

Versatile and long lasting

The Revlon ColorStay pencil, America’s number one long-wear eyeliner (according to a 2020 Neilsen study), is versatile, intense and, with its new and improved formula, now even longer lasting. The pencil glides on easily and lasts up to 24 hours β€” just draw precise lines with the sharp pencil tip, or blend and spread eye makeup with the built-in smudger for a smoldering, smoky look (definitely my choice!). It’s a super workable pencil eyeliner that lets you create classic eyeliner styles like cat eyes, as well as dramatic looks for a night out with your girl squad.

Revlon ColorStay pencil eyeliner

drugstore price. Boutique quality. (Photo: Amazon)

Loved by shoppers

Jojo isn’t alone in loving this versatile scribble β€” over 17,000 verified Amazon customers have given it a five-star rating, and the reviews are more like rave reviews. “Glides on smoothly, lasts all day and it really takes a make-up removal wipe to get off. Definitely my new eyeliner!” gushed one. “Best eyeliner on the market,” commented another loyal fan. “I’ve been using this for 12 years… It lasts all day and even all night when I fall asleep.” Of course we don’t recommend the latter, but that’s pretty impressive!

β€œOne of our show producers knows I love this so much she sent me over 100 of these for my birthday last year,” Gaines once wrote. Maybe you don’t need 100 nowbut start with one or two and we’re sure you’ll add more to your cart in the future.

Of course, if you have Amazon Prime, you get free shipping. not yet a member? No problem. You can sign up for your 30-day free trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)

The reviews quoted above reflect the most recent versions at the time of publication.

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Originally published

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